Most Dangerous Column in Gaming
Gaming Interview With Ryan Dancey
By Ryan S. Dancey
Dancey, Wizards of the Coasts Vice President in charge of roleplaying
games, discusses his controversial new idea to produce a stand-alone version
of the game system behind 3rd Edition Dungeons & Dragons. According
to the proposal, this Open Gaming system -- working title "the D20
System" -- would be available free to other companies and fans to
use as an engine for their own roleplaying games and product releases.
Thanks to Eric Noah for providing the questions and sparking the dialogue.
Q. Can you briefly
summarize what the Open Gaming Movement is about? Where did it come from,
and what does it mean to the average gamer?
A. Sure. Prepare
yourself for a big gulp of business theory.
In about twenty years
ago, a guy named Richard Stallman was a grad student at MIT. During his
time there, he participated in a community of software developers who
shared code between themselves and were at the cutting edge of computer
programming. When those people started to leave the university and go
into private enterprise, they stopped being willing to share their code,
because the standard corporate philosophy is to keep secrets rather than
Stallman thought that
was a mistake. He feels that the best way to get good software is to let
everyone see the source code, and be able to make changes to that code
if they think the changes necessary. Stallman in fact considers this a
"natural right," up there with the right to free speech, the
right to assemble, and the right to practice a religion. He's a little
on the extreme side, but he has been proven (at least partially) correct.
Stallman left MIT
and started an organization called GNU. Old-school programmers are a funny
bunch, and one thing they like are nonsense acronyms that are self-referencing.
"GNU" means "GNU's Not Unix." Trust me, if you don't
get the joke, you're not missing anything. The GNU project was designed
to create a completely "free" version of Unix, and all the tools
and utilities that a person would need to use a computer without having
to use any "closed" or proprietary software. To facilitate that
effort, Stallman authored a document called the GNU General Public License
(known as the GPL).
The GPL is the first
use of a novel legal concept which has come to be known as the "copyleft."
A "copyright" is a way of restricting the rights of others to
use a given work. A "copyleft" is a way of forcing everyone
to allow anyone to use a given work pretty much any way they want to,
and not be able to restrict those rights.
The GPL is the foundation
of our ongoing attempt to create a similar license for gaming, currently
known as the Open Gaming License.
Fast forward a decade
to an undergraduate Finnish computer programmer named Linus Torvalds.
Torvalds creates a small computer operating system called "Linux"
and releases it to the public via the GPL. Using his original code as
a base, thousands of programmers all over the world begin to extend and
develop the system, and in a few short years, it becomes as capable, robust,
stable and usable as the best Unix versions. In fact, Linux takes a larger
share of the worldwide server market share than Windows NT, despite everything
Microsoft does to combat it.
Surrounding the creation
and development of Linux itself, a whole community of programs thrives
under the loose umbrella of "Open Source." Linux drew that community
the attention of a lot of really bright people who have delved into the
phenomenon and come up on the other side shouting "Eureka!"
It turns out, that for many types of problems, "Open Source"
development tends, on the whole, to be a better process than traditional,
closed source development.
The curious should
look at www.gnu.org, www.opensource.org, and should seek out Eric Raymond's
essay "The Cathedral and the Bazaar" via a lookup on any capable
There is now a new,
viable model for creating complex systems, using standardized protocols
and interfaces, that are shared by many people, with many independent
sub-components that have to work together.
Like roleplaying games.
That brings us to
Open Gaming, and why we're pursuing this initiative inside Wizards and
outside to the larger community of game publishers.
Here's the logic in
a nutshell. We've got a theory that says that D&D is the most
popular roleplaying game because it is the game more people know how to
play than any other game. (For those of you interested researching the
theory, this concept is called "The Theory of Network Externalities.")
[ Note: This is a
very painful concept for a lot of people to embrace, including a lot of
our own staff, and including myself for many years. The idea that D&D
is somehow "better" than the competition is a powerful and entrenched
concept. The idea that D&D can be "beaten" by a game
that is "better" than D&D is at the heart of every
business plan from every company that goes into marketplace battle with
D&D game. If you accept the Theory of Network Externalities,
you have to admit that the battle is lost before it begins, because the
value doesn't reside in the game itself, but in the network of people
who know how to play it.]
If you accept (as
I have finally come to do) that the theory is valid, then the logical
conclusion is that the larger the number of people who play D&D,
the harder it is for competitive games to succeed, and the longer people
will stay active gamers, and the more value the network of D&D
players will have to Wizards of the Coast.
In fact, we believe
that there may be a secondary market force we jokingly call "The
Skaff Effect," after our own [game designer] Skaff Elias. Skaff is
one of the smartest guys in the company, and after looking at lots of
trends and thinking about our business over a long period of time, he
enunciated his theory thusly:
and sales activity in a hobby gaming genre eventually contributes to the
overall success of the market share leader in that genre."
In other words, the
more money other companies spend on their games, the more D&D
sales are eventually made. Now, there are clearly issues of efficiency
-- not every dollar input to the market results in a dollar output in
D&D sales; and there is a substantial time lag between input
and output; and a certain amount of people are diverted from D&D
to other games never to return. However, we believe very strongly that
the net effect of the competition in the RPG genre is positive for D&D.
The downside here
is that I believe that one of the reasons that the RPG as a category has
declined so much from the early 90s relates to the proliferation of systems.
Every one of those different game systems creates a "bubble"
of market inefficiency; the cumulative effect of all those bubbles has
proven to be a massive downsizing of the marketplace. I have to note,
highlight, and reiterate: The problem is not competitive >product<,
the problem is competitive >systems<. I am very much for competition
and for a lot of interesting and cool products.
So much for the dry
theory and background. Here's the logical conclusions we've drawn:
We make more revenue
and more profit from our core rulebooks than any other part of our product
lines. In a sense, every other RPG product we sell other than the core
rulebooks is a giant, self-financing marketing program to drive sales
of those core books. At an extreme view, you could say that the core >book<
of the PHB is the focus of all this activity, and in fact, the PHB is
the #1 best selling, and most profitable RPG product Wizards of the Coast
makes year in and year out.
The logical conclusion
says that reducing the "cost" to other people to publishing
and supporting the core D&D game to zero should eventually
drive support for all other game systems to the lowest level possible
in the market, create customer resistance to the introduction of new systems,
and the result of all that "support" redirected to the D&D
game will be to steadily increase the number of people who play D&D,
thus driving sales of the core books. This is a feedback cycle -- the
more effective the support is, the more people play D&D. The
more people play D&D, the more effective the support is.
The other great effect
of Open Gaming should be a rapid, constant improvement in the quality
of the rules. With lots of people able to work on them in public, problems
with math, with ease of use, of variance from standard forms, etc. should
all be improved over time. The great thing about Open Gaming is that it
is interactive -- someone figures out a way to make something work better,
and everyone who uses that part of the rules is free to incorporate it
into their products. Including us. So D&D as a game should
benefit from the shared development of all the people who work on the
Open Gaming derivative of D&D.
After reviewing all
the factors, I think there's a very, very strong business case that can
be made for the idea of embracing the ideas at the heart of the Open Source
movement and finding a place for them in gaming.
Q. Who are the
main folks involved with this movement? Is it strictly Wizards folk, or
is this a cross-company move?
A. The idea
has some grass-roots support inside the company. I'm the most visible
executive pushing the idea at the moment, and I am certainly the current
motivating force within Wizards.
There is a small community
of people who are starting to gather from across the industry to at least
keep an eye on events as they unfold. At this time, no company has announced
formal plans to use the Open Gaming License and actually produce an Open
Gaming product. Everything is still very speculative. There are at least
three companies that I know of who have privately committed to supporting
the Open Gaming License if and when Wizards takes the step of proceeding
with our own proposal. That group is forming around the Open Gaming Foundation
website and mailing list, which can be found at www.opengamingfoundation.org.
is one organization, Dominion Games, which has created a pseudo-Open Gaming
product line and is moving forward with a more open license as this is
written. Due to the slow process of building internal consensus at Wizards,
the good folks at Dominion will probably have the distinction of being
the first truly "Open Gaming" product. You can find their material
There are some other
projects with a similar potential. The Fuzion system created jointly by
Hero Games and R. Talsorian Games has some elements of Open Gaming, as
does Stephen O'Sullivan's FUDGE rules. However, neither has a license
with strong protections and freedoms like the Open Gaming License, and
neither product would be considered "open" in the sense that
term is used by the Open Source community. But either group could easily
move to an Open Gaming position with very slight modifications to their
existing license terms, or by just embracing the Open Gaming License outright.
Q. You talk about
the "D20 System" on the Open Gaming Foundation website. Is this
the same "system" that D&D 3rd Edition will be using? Assuming
this movement is approved, will there be a "generic D20 System"
A. Yes. The
idea is to abstract the "game" inside Dungeons & Dragons
and reduce it to a genre-neutral set of concepts and rules. Then, we'll
layer on a thick helping of D&D-type fantasy elements, like
the standard D&D classes, races, spells, and monsters. In the
future, we might layer on a science fiction layer, or a horror layer,
or any other genre we think would be interesting. In fact, Jon Tweet feels
that a very strong "rules light" version of D&D could
easily be constructed from the existing manuscript; being completely compatible
with but just smaller in scope and application than the full blown 3rd
Edition D&D rules. There is a clear path, in fact, to a way
to make D&D completely diceless! We may experiment with some
of those options (or other people may choose to invest the time and energy
to do so) via the D20 rules and the Open Gaming movement. Only time will
The net result is
that D20 becomes a rosetta stone for making products that will be compatible
with Dungeons & Dragons, without requiring us to issue a blanket
license for the D&D trademarks. In other words, we want to
use the trademarks of D&D to hold the value of the business,
rather than the rules themselves.
We're going to establish
"D20" as a recognizable mark, like "VHS" or "DVD".
It will appear on all D&D products.
While we might, at
some point, make a "D20" book, we have no current plans to do
so. Instead, we hope to drive sales to the D&D PHB.
ducking the issue of Star Wars. We'll have Star Wars announcements
closer to GAMA Trade Show in mid-March. ]
Q. The "D20
System Trademark License" on the website seems pretty open. In essence,
it seems to be granting anyone royalty-free rights to produce/publish
and even sell gaming products derived from the D20 System, as long as
they follow some basic rules. Is this a fair summary? Could you summarize
what one can and can't do under this license?
A. The idea
is to release a D20 System reference document under the Open Gaming License;
essentially exposing the standard D&D mechanics, classes, races,
spells, and monsters to the Open Gaming community. Anyone could use that
material to develop a product using that information essentially without
restrictions, including the lack of a royalty or a fee paid to Wizards
of the Coast.
However, the >trademarks<
of the D20 System are licensed by a separate document, the D20 System
Trademark License. The terms of that License are substantially more restrictive.
In other words, in order to use the trademarks that would let people know
that you've made something compatible with the D20 System (and thus, by
logical extension, with D&D) you need to follow the D20 System
Trademark License as well as the Open Gaming License.
The License still
won't let you indicate that your product will work with Dungeons &
Dragons, nor will it let you use the "Dungeons & Dragons"
trademarks (the actual title, the logo, the words Dungeon Master, etc.)
To get the rights to do those things, you'll need to enter in to a separate,
expensive, and very restrictive license with Wizards of the Coast. I don't
anticipate participating in many such licenses -- we want tight control
over the revenue stream derived from the D&D trademarks.
The D20 System Trademark
License restricts you from creating a work that explains how to create
characters, and how to apply the effects of experience to those characters.
To be blunt, it means you can't take the D20 stuff and publish a complete
roleplaying game to compete with the D&D Player's Handbook.
At some time in the
future, after we've gauged the effects of this activity, we may loosen
those restrictions. At this point, it is too early to tell if we will.
(In fact, it's too early to tell if we'll release the D20 materials under
the Open Gaming License at all -- that's the point of the internal debate...)
Q. Let's talk specific
examples: Under this license, assuming I followed the stipulations about
what can't be included (character generation and level advancement, use
of the logo, etc.), could I do any or all of the following things:
1. Publish and
sell an adventure using the D20 System.
Absolutely. In fact,
this is the primary application I expect to see for Open Gaming in general!
2. Write and post
to the web a complete campaign setting using the D20 System game
Yup. Still no problems.
You could even include descriptions of new classes and races.
3. Create a genre-specific
game (say, a Wild West or Gothic Horror game) that was based on the D20
Yes, but you'd have
to deal with the fact that people will have to buy a fantasy-themed D&D
player's handbook in order to get all the character creation and development
material. This may or may not prove to be a problem. I'm hoping that it
is not. I'd love to see you sell my PHBs to your Wild West customers!
4. Create and sell
a book of creatures that could be used in a D20 System game.
Yup, no problem.
5. Create and sell
a book of spells or magic items compatible with the D20 System game.
Again, no problem.
Q. I've asked about
the relationship between D20 and D&D. Does the D20 License carry over
to D&D? In other words, could I write and sell a D&D adventure
under this license?
A. No. See
Q. To some, this
proposal might seem like you're giving away the farm, so to speak. How
does the Open Gaming philosophy help the company that creates the D20
system? Who makes money off this arrangement if the creators of D20 don't
earn royalties from these "derived works?"
A. Take a look
at Palladium's Fantasy Role Playing Game. Or Warhammer Fantasy.
Or even Rolemaster. Or Diablo or Everquest. No so
different from D&D.
Patents are great.
They can lock a game mechanic away behind a legal wall very effectively.
Trademarks are great. They can stop a lot of commercial products dead
by refusing to allow those terms to be used. Copyrights -- eh; not so
good. Copyrights cannot protect an idea -- just a particular expression
of an idea.
One of my fundamental
arguments is that by pursuing the Open Gaming concept, Wizards can establish
a clear policy on what it will, and will not allow people to do with its
copyrighted materials. Just that alone should spur a huge surge in independent
content creation that will feed into the D&D network.
Q. This initiative
doesn't appear to be in its final form yet, or necessarily approved. When
can we expect to hear more official information?
A. I hope to
have a License approved by our internal legal team, and a "go!"
decision from the internal stakeholders by the time we get to the GAMA
Trade Show in mid-March. It will be a while longer before we release the
D20 System reference document, because we don't want to give away too
many 3rd Edition D&D secrets. We'll probably show it to people
who sign an NDA and who commit to trying to have something ready for Gen
Con, but that will all be on a case by case basis.
Dancey, formerly Dungeons & Dragons brand manager,
is the founder of the Open