Wizards Of The Coast Launches Retail-Based Tournament Program For Board Games
New “Avalon Hill Frontline” Program Gets Underway This Month With Risk 2210 A.D. – Kits Available To Retailers
JULY 30, 2003, (Renton, Wash.) – Wizards of the Coast today announced plans to support its AVALON HILLTM board games with a sanctioned organized play program at retail. The new prototype program, called AVALON HILL FRONTLINETM, gets underway during the next few weeks with Wizards offering official tournament kits for RISK 2210 A.DTM. Later in August, Wizards will post a list of retailers planning to run official RISK 2210 A.D. tournaments, so that players can register at stores in their local area.
Each AVALON HILL FRONTLINE organized play kit will support up to 10 players. Retailers can order as many as four kits monthly, enabling them to host weekly tournaments. Wizards plans to introduce newly themed kits approximately every two months. “AVALON HILL FRONTLINE offers retailers and players an exciting competitive program for some of the best board games ever developed,” said Laura Veasey, category manager for AVALON HILL games at Wizards of the Coast. “We’ve been running national championships for RISK 2210 this year, and with all the player interest, the time was right to offer a store-level program.”
The first AVALON HILL FRONTLINE season of RISK 2210 A.D. is the Mars season, based in the future, where the planet Mars and its two moons have been terra-formed. The tournaments use the RISK 2210 game pieces, plus new maps included in the tournament kit.
Kits also come with posters to promote the tournaments in-store, copies of game andtournament rules, and an official reporting form. In addition, Wizards is planning a monthly newsletter – the AVALON HILL FRONTLINE Report – to keep retailers and their customers abreast of tournament and game news.
With new maps and additional rules, the RISK 2210 Mars season offers many new game-play opportunities. The primary game map is based on an actual image of Mars taken by the Hubble telescope, and the winner of each tournament gets to keep this collectible map, which will not be for sale in any stores and is only available through the AVALON HILL FRONTLINE program.
After incorporating feedback in 2003, Wizards plans to formalize the AVALON HILL FRONTLINE program in 2004 and to begin providing organized play support of additional board games, such as AXIS & ALLIES®. The AVALON HILL FRONTLINE program will be flexible to allow for casual tournaments, as well as sanctioned tournament play and even National Championship events. For more information about AVALON HILL games and events, as well as strategy articles and message boards, visit www.avalonhill.com.
Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is a worldwide leader in the trading card game and tabletop roleplaying game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on the method of playing trading card games (TCGs) and produces one of the world’s best-selling TCGs, Magic: The Gathering®, as well as the celebrated Dungeons & Dragons® roleplaying game. Publisher of adventure games, family card and board games, and electronic media products, Wizards of the Coast is also one of the world’s premier book publishers of fantasy series fiction whose novels have made numerous appearances on The New York Times best-seller list and have sold millions of copies worldwide. For more information, visit the Wizards of the Coast website at wizards.com.
Risk, Risk 2210 A.D., Avalon Hill and Axis & Allies are trademarks of Hasbro, Inc. (c) 2003 Hasbro, Inc. All Rights Reserved.
©1995-2007 Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. All Rights Reserved. Wizards is headquartered in Renton, Washington, PO Box 707, Renton, WA 98057.