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About Avalon Hill
The story of Avalon Hill is inseparably tangled with the history of wargaming, and from a larger perspective, the evolution of serious adult gaming in general. It began in 1953, when Charles S. Roberts designed a game called Tactics. In it, two hypothetical countries -- Blue and Red -- waged war with generic post-WW2 armies in a fictitious setting. The board was gridded off in squares and marked with significant terrain -- cities, roads, rivers, forests, and mountains. Armies were equal but the terrain was asymmetrical. The game was distributed through The Stackpole Company.
The first year saw the publication of two games, the brand new Gettysburg and the revamped Tactics II. By 1963, Avalon Hill had 18 games in print. Half of these were wargames: Gettysburg, Tactics II, U-Boat, Chancellorsville, D-Day, Civil War, Waterloo, Bismarck, and Stalingrad. The others covered various non-war topics with titles such as Verdict II, Management, Le Mans, Air Empire, Nieuchess, and Dispatcher. All were fairly simple and quick to play, but each did a good job of capturing the distinct flavor of its subject. The nine wargames accounted for most of the company's sales. From these beginnings sprang the entire modern industry of serious, adult board games. In 1963, however, the company hit hard times financially. Roberts left and turned "The Hill" over to its largest creditor, Monarch Printing. Tom Shaw, a friend of Roberts and one of the few staffers to stay on, took over the job of running the company. Eric Dott, president of Monarch Printing, provided business guidance.
Through the rest of the '60s and '70s, Avalon Hill was a trendsetter in the wargame and adult game market. As the number of players grew, other companies appeared and began publishing their own wargames and wargaming magazines. Eventually, SPI (Simulations Publications, Inc.) surpassed Avalon Hill in both number of games published and overall yearly sales, but individually, Avalon Hill titles still outsold all competition.
Along with wargames, Avalon Hill continued publishing sports games, abstract strategy games, trivia games, puzzle games, business games, and party games. Eventually it branched into card games, fantasy and science fiction themes, role-playing games, and even computer games.
In 1998, Hasbro, Inc. bought Avalon Hill, bringing it into the family of game and toy giants that includes Milton Bradley, Parker Brothers, Kenner, and Wizards of the Coast. For product information, inquiries, or replacement parts, please contact our customer service . |
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